What We Do
Our Approach
The media landscape is growing more fractured. You need a targeted strategy to break through. Our team can help you adapt to this new era to reach and influence your target audience. From integrated communications and digital strategies to reputation and crisis management, we offer hands-on support with all of the services our clients need to reach their audience in a way that sticks.
Message Development
Our approach is hands-on and collaborative. We work directly with you to identify your core story and conduct the extensive research that brings your message to life, while eliminating jargon and corporate-speak. We draft and revise your narrative until you’re confident with the final product and help you incorporate your organization’s message seamlessly into your daily communications.
Including
- Message Development
- Branding
Communications Strategy and Media Relations
We help you audit, develop, integrate, and coordinate your communications so that every part of your organization is delivering the right message to the right audience. And we work with you to build trusted relationships with reporters and opinion leaders to move your target audience.
Including
- Communications audit
- Communications strategy and planning
- Communications Team Development
- Audience identification and targeting
- Digital integration
- Media Relations
Crisis and Reputation Management
We help you prepare for the worst so that when crisis strikes, you’re established as a credible information hub that takes control of the news cycle and puts out information on your own terms. While you may not face a crisis every day, every day is an opportunity to enhance your reputation.
Including
- Rapid Response Deployment
- Reputational Audit and Assessment
- Crisis Plan Development and Training
Media Training and Executive Coaching
From President Obama to Fortune 500 CEOs, even the best communicators prepare for every important speech and interview. Our media training sessions go beyond well-known tips and tactics to focus on the actual content of what you want to communicate. We help you improve delivery by improving your message, and sharpen your interview answers by ensuring that the toughest questions have been asked before you ever walk into the room.
Including
- Custom Sessions
- Messaging Guidance
- Filming and Feedback
- Live Drills and Tough Q&A
Social and Digital
Every effective communications strategy integrates a social and digital strategy to share content directly. We help clients use the right tools to target their audience through the right channels. We amplify your messages through a mix of earned and paid media, build out your community, and create compelling content that moves them to support your agenda.
Including
- Digital Audit
- Digital Strategy
- Creative Content
- Social Listening and Analytics
- Social Media Management
- Digital Advertising
- Infrastructure and Training
- Testing and Measurement