If you ask David Axelrod or David Plouffe they will tell you that the Obama campaign never set out to run a digital campaign. They just knew that if they ran a traditional campaign they were going to lose. This made them open to good ideas supported by data they had collected. A political campaign is, in essence, one big product advertisement. The product is the party, and they’re trying to sell it. They need everything from positive customer (electorate) feedback to a strong net promoter score – they need people to talk about their product and recommend it to a friend ie. get them to vote the same as them.
This is the same challenge faced by chief marketing and communications officers every day in the corporate world. Gone are the days of the digital disruption being so new and scary that companies needed one firm to build a website, another to place their digital advertising, one to handle press and online outreach, and two kids in Brooklyn for social media. Now businesses can outsource all their marketing to a solution specialist that are more than likely to offer help in other trouble management areas for businesses as well, like lead generation from Salesforce.
Today, the walls have broken down between communications, digital, and advertising. Digital is no longer a product to buy?-?it is fully integrated into communications strategy?-?and has transformed communications itself. Most of all, with so many potential channels and forms of communications, clients don’t want a series of siloed vendors. They want a partner to solve their problem in a comprehensive way. They want someone who can handle their enterprise seo strategy and get them the results they want and need for the sake of their company. This is why Bully Pulpit Interactive has decided to invest in a strategic acquisition of The Incite Agency.