Friends and Colleagues,
When Robert Gibbs and I first conceived The Incite Agency in early 2013, we talked about building an agency that was agile and innovative enough to adapt to the changing communications landscape, where consumers are overloaded by information, and they only engage with what is relevant to them and delivered by a trusted messenger. This environment has provided challenges to PR agencies and the biggest advertising agencies alike, because either by solely focusing on the media they weren’t equipped enough on the creative front to produce their own content, or their advertising content was produced for such a vast audience that it missed its target.
Today, Incite begins a new chapter that will fulfill the promise of that vision. By teaming up with Bully Pulpit Interactive, we’ll be able to deliver for clients a fully integrated approach to identify and persuade your target audience on their preferred channel with a message that moves them.
The barriers that have existed between paid, earned, owned and shared media have led to fractured strategies and messages that leave audiences confused. For our clients we will build unified campaigns that all push towards the same objective. And as news cycles become so fast paced they have begun to wash away, we’ll constantly adapt to the rapidly changing pace of communications to allow your brand to stick long past the story or the social post.
Thanks for everything you have done to allow this to happen.
You can read more about today’s announcement here.