If you ask David Axelrod or David Plouffe they will tell you that the Obama campaign never set out to run a digital campaign. They just knew that if they ran a traditional campaign they were going to lose. This made them open to good ideas supported by data.
This is the same challenge faced by chief marketing and communications officers every day in the corporate world. Gone are the days of the digital disruption being so new and scary that companies needed one firm to build a website, another to place their digital advertising, one to handle press and online outreach, and two kids in Brooklyn for social media.
Today, the walls have broken down between communications, digital, and advertising. Digital is no longer a product to buy — it is fully integrated into communications strategy — and has transformed communications itself. Most of all, with so many potential channels and forms of communications, clients don’t want a series of siloed vendors. They want a partner to solve their problem in a comprehensive way. This is why Bully Pulpit Interactive has decided to invest in a strategic acquisition of The Incite Agency.